SMART targets are goals that are specific, measurable, achievable, realistic, and time-bound. The acronym is a mnemonic device to help people set effective goals and objectives.
Here’s what each letter of the acronym means:
Specific: The goal should clearly state what needs to be done and who will do it.
Measurable: The goal should include how success will be measured.
Achievable: The goal should be realistic and possible to complete within the set time frame.
Relevant: The goal should align with values and long-term goals.
Time-bound: The goal should be set within an appropriate time frame.
The SMART framework is often used in project management, employee performance management, and personal development. George T. Doran first proposed the term in the November 1981 issue of Management Review.